Consumer Brands
The consumer brands also have their origin in this movement of merchandise, which has generated such cultures, it is important to locate because it will give us a broader view of their ontological reality, yet its symbolic reality which is closely linked with the social reality of the man living in such societies.
In this way one could say that literally the beginning of the consumer brands originated through advertising, which is identified from the eighteenth century, the heyday of the press. The great invention of Gutenberg began the great alliance between advertising and the press, which was later extended to billboards and fashion magazines.
In S. Given early nineteenth technical studies and advertising agencies, and even then it become a business that generates a profit. But from S. XX advertising activity reaches its peak, between 1914 and 1945, which is called the inter war period, promoting mainly through radio, television and film, as new recipients of advertising messages.
At the end of the century has intensified advertising with innumerable variations, as not only the media have spread to be trading practices, but has come through the internet, new editions of magazines and newspapers through even cell phones, new banners called spectacular, even in public service buses, and last but not least, in some bar or restaurant business, has been advertising in the bathrooms, as a way of wanting to have good persuaded consumers from the trader's offer.
Since the budgets of the history of advertising can be identified marketing activity, and that the publicity began with an informative purpose cannot be located at present out of the marketing activity. It is clear that advertising under the new parameters of marketing has a role to communicate persuasively, whether with the intention of functionality depending on the product or through an affective or emotional change, which is fraught with subjectivity, i.e. the carrying capacity of each person the message itself.
As advertising and marketing have become the language of communication processes, which cannot be indifferent to the man himself, and therefore affect the new perspectives of life of modern man.
Therefore, consumer brands are the means we have chosen to support the thesis that free market societies are experiencing a social simulation of reality, where external factors are involved such as social organizations, and businesses and various forms of established as well as government and NGOs, as all of us involved in some way in this social dynamic free market.
According to Andrea Semprini, the brand does not belong to the modern world of commerce but of communication, reflection and perhaps as we've been doing, the brand rather belongs to the realm of hipercomunicación, who has gone through the processes of social simulation. However, the mark before an element conducive for a semiotic analysis within a culture characterized by excessive communication must be located within the marketing processes that have sprung up in free market societies.
Now the brand is located within the marketing activity, which is established within the business, as a need for techniques to survive and settle in a competitive market and to counter the technological changes and innovations, from of an appropriate methodology for the phenomena of production and consumption, so the marketing can be defined as a set of technologies to bring the goods from producer to consumer, following it or trying to get satisfied and that the product obtains the maximum benefit. As placing marketing activity, we can say that marketing is a phenomenon by which someone tries to communicate something to a group of people that call target population in order to persuade them to act in a certain way. Consequently, it is clear that marketing is so persuasive, is not to inform, but to establish a continuous movement the action of consumption and its derivatives. As we establish that if the products are according to its purpose, a good consumer culture can no longer revolve around the discovery and analysis of the product as is done by consumer magazines, but you have to take other elements outside of the product or services that are not clear in its contents, but are established as practical entirely persuasive. However, what is certain is that their consciousness journals dealing consumption activity from product functionality will not be hired, but they are used in the same system of mass persuasion, for which the government should do increased investment in consumer protection policies, which could be established as a strategy for business stability and economic awareness about products and services, which will not happen in countries in social development processes, since this is not identified situation as a priority.
I hold therefore that the person has been limited to action marketing certain way, i.e. that marketing does not give space to the person so you can make a free choice on their personal preferences, and if so, is stable consumption as a habit of referring to the quality and welfare of the products are offering.
